About William

William Espey, the award-winning branding veteran who was formerly the driving force behind Chipotle’s unique brand voice, delivers best practices on the essence of branding, crisis management, and the power of creating lasting connections with customers.





As consumers, we are living in an increasingly fragmented digital landscape, and the impact on brands is enormous. The days when companies competed primarily with direct competitors for consumers’ attention are long gone. With a door to the internet in everyone’s pocket, organizations must now compete with advertisers, social media platforms, a never-ending news cycle, clever teenagers’ viral videos, influencers, and so much more. Trying to cut through that noise with a broad-stroke approach to advertising is prohibitively expensive. It’s not enough to have an amazing product, you’ve got to engage consumers with sniper-like accuracy to succeed.

William Espey will help you understand how to strategically target the right audiences with the most compelling message—which requires knowing who and where your current and future customers are, what messaging they respond to, and how they perceive and connect with your brand. Register today!



$50 each; $325 table of eight

Register today!



When William Espey started with Chipotle as its sole marketing creative, the company had less than 20 locations—he was instrumental in helping the brand flourish to more than 2,400 restaurants and counting in the U.S. and abroad. From customer-facing advertising and messaging to internal communications, he eschewed canned, calculated, and characteristically corporate approaches to marketing strategy, instead developing Chipotle’s award-winning brand voice organically, purposefully, and authentically, as a personal expression of the company’s unique values and culture.

Now, as a branding expert in the consulting space, William shares vital lessons on branding to help others develop a compelling and distinctive communication style that resonates with customers across all channels, platforms and campaigns. His innovative, non-traditional approach to marketing has revolutionized an industry, and now business audiences benefit from his insights on how to harness the power of a strong brand identity to build long-term customer relationships, and ultimately, drive sales and growth.

Keynote Presentation: Consumer Engagement in a Distracted World
Hall C
9:30 - 11 a.m.
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