Madison's Premier Business Expo

The In Business Expo & Conference is the Madison area’s premier business-to-business experience!

On May 17, 2023, Madison-area professionals will convene for a daylong business event focused on connecting businesspeople to information and resources crucial for business growth.

The In Business Expo & Conference features a keynote presentation with marketing insights from a national brand, a lively exhibit floor with exhibitors from multiple industries, business seminars with actionable tips, and hundreds of opportunities to meet face to face with area business professionals and community leaders.



William Espey

Chipotle’s Brand Visionary for 19 Years
"Consumer Engagement in a Distracted World"

William Espey, the award-winning branding veteran who was formerly the driving force behind Chipotle’s unique brand voice, delivers best practices on the essence of branding, crisis management, and the power...

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of attendees are management-level or higher


of attendees hold senior VP-level titles or higher


professionals typically attend

What to Expect

  • An all-day expo with business exhibitors from around the Greater Madison region and the state
  • A morning networking reception to kick off the day
  • A keynote presentation in the morning
  • Hundreds of opportunities to connect with Madison-area professionals (50% holding management-level titles or higher)
  • Information-packed seminars to help your business
  • And more!
See Full Agenda