Exhibition Hall at the
Alliant Energy Center

Sponsored By

Acuity Insurance Group Health Cooperative MRA

Presented By

Presented by In Business

Seminar Schedule

Professional Development Opportunities at the Expo!

Gain critical business insight from area experts on leadership, branding, and sales at the In Business Expo & Conference on Oct. 16! Each seminar is included in your ticket to the expo floor. Register today!

Sponsored by:

Speaker Schedule:

12 - 12:45 p.m.
Learning From 7 Bad Habits of Highly Ineffective Leaders
Presented by Laura V. Page, director of leadership and management programs at UW-Madison’s Division of Continuing Studies

A habit is a behavior we do automatically and unconsciously. We save energy by turning conscious behavior into unconscious habits. While this saves mental energy, a lack of self-awareness can lead to negative organizational consequences for leaders. As a management consultant and educator for over three decades, Laura has coached many leaders and has interviewed hundreds of staff in organizations. She will share some insightful and humorous stories of leaders who were “asleep” and needed to wake up to their not-so-effective habits. Starting with herself as an example of a leader who has noticed a few bad habits of her own, Laura will share methods for developing self-awareness and encourage us all to avoid “just being me” thinking that can block us from becoming Stephen Covey’s “highly effective people.”

This seminar is included with your expo ticket, register today!

1:30 - 2:15 p.m.
Does Your Brand Need a Refresh?
Presented by Todd LaBeau, SVP and head of digital; and Amy Rohn, SVP and head of PR at Lindsay, Stone & Briggs

Has your brand reached a crossroads and you’re not sure which road to take?  Have sales flattened or started to decline? Is the message and design of your marketing materials all over the place? There are four key inflection points in the life of a brand when it’s time to press pause and regroup. Through real-world examples the branding experts at LSB will help you identify when it’s time for a brand refresh and provide an actionable checklist for building a modern brand.

This seminar is included with your expo ticket, register today!

3 - 3:45 p.m.
Selling in 2020: Master the Changing Sales Landscape
Presented by Chuck West, former program director and lecturer for sales, advanced management, and leadership training at UW-Madison’s School of Business Center for Professional and Executive Development

Over the past five decades, the consultative sales process has dominated business-to-business sales. Today, new sales processes are emerging that will be critical for your company’s success selling in 2020. At this session, sales expert Chuck West will teach you why there’s a shift in customer expectations, the emerging sales processes, and how to implement those strategies for stronger sales in the new year.

This seminar is included with your expo ticket, register today!