The 2020 Expo is canceled
due to COVID-19

Sponsored By

Acuity Insurance Group Health Cooperative Oak Bank

Presented By

Presented by In Business

Register to Exhibit

Why Exhibit?

Showcase your business and your products/services with an exhibit booth at the event. A booth at the In Business Expo & Conference will not only provide your company the opportunity to get in front of top-level executives from around the south-central Wisconsin region, but stretches your investment dollars throughout the year with pre- and post-event exposure on the expo website and through the printed event program. With an exhibit booth at the In Business Expo & Conference, your company can also:

  • Connect with new customers or re-connect with current clients
  • Announce new products or services
  • Generate brand awareness
  • Reach a captive audience with face-to-face interactions
  • Differentiate your company from your competition
  • Build your book of business and increase your bottom line

Reserve Your Booth Today

Download the registration form here

What makes the In Business Expo & Conference unique?

Our Audience

Quite simply, In Business has the audience that you want to get in front of. With a print readership of over 60,000 top-level business professionals each month and thousands more reading online at IBMadison.com, In Business will get your business in front of this desired B2B audience by attracting these professionals to the expo. Here are a few additional readership demographics of the In Business reader:

  • 87% of readers have top-level management or executive positions
  • 60% work for small companies with 50 or few employees
  • 88% are college graduates
  • Average household income = $195,000
  • Average Value of Primary Residence = $400,000


An extensive marketing plan throughout the year will lead up to the event date, including:

  • Print ads within In Business magazine
  • A 24-page glossy event program that will be mailed with our Oct. 2020 issue of In Business magazine and handed out to attendees the day of the event
  • Ads within IB's twice weekly Ezine
  • Run-of-site ads on IBMadison.com throughout the year
  • Emails to area professionals
  • Social media promotions


2020 Exhibit Rates

  • Standard Exhibit (10' x 10'): $1,000
  • Standard Exhibit with Premium Placement: $1,225
  • Double Exhibit (10' x 20'): $1,400
  • Double Exhibit with Premium Placement: $1,505
  • Island Exhibit (20' x 20'): $1,950
  • For larger exhibits, call for pricing: 608-204-9655 x35

Exhibit Package

Exhibit package includes:

  • Two tickets to the keynote breakfast presentation
  • 20 tickets to the expo floor
  • Small company biography listing in the event program
  • Logo inclusion on the online exhibitor list with a link to your company’s website
  • Discounted advertising rates in the event program
  • Exhibitor lounge with coffee and water provided throughout the day

Program Advertising

Enhance your exhibit investment with a quarter-page ad in the event program that will be mailed with the Oct. issue of In Business magazine for just $500. Advertising and special rates are only available to exhibiting companies.


Download the registration form here