Your company can:

  • Connect with new customers or re-connect with current clients
  • Announce new products or services
  • Generate brand awareness
  • Reach a captive audience with face-to-face interactions
  • Differentiate your company from your competition
  • Build your book of business
  • Increase your bottom line
Download the Exhibit Form

Why Exhibit

An exhibit booth at the In Business Expo & Conference provides your company the opportunity to get in front of top-level executives from around the south-central Wisconsin region, and stretches your investment dollars throughout the year with pre- and post-event exposure on the expo website and through the printed event program.

Download the Exhibit Form

Our Audience

In Business magazine has the audience that you want to get in front of. With a print readership of over 60,000 top-level business professionals each month and thousands more reading online at IBMadison.com, In Business will get your business in front of this desired B2B audience by attracting these professionals to the expo. Here are a few additional readership demographics of the In Business reader:
89%
of readers have top-level management or executive positions
62%
work for small companies with 50 or fewer employees
93%
are college graduates
$234,000
average household income
$470,000
average value of primary residence

Exhibitor Perks

in-person connections

Connect with new customers or re-connect with current clients to announce new products or services, generate brand awareness, and differentiate your company from your competition.

extensive marketing

An extensive marketing plan throughout the year will lead up to the event date, including print ads within In Business magazine, a direct-mailed exhibitor program, internet and social media ads, and email campaigns.

face time with our audience

With a print readership of over 60,000 top-level business professionals each month and thousands more reading online at IBMadison.com, In Business will get your business in front of this desired B2B audience by attracting these professionals to the expo.

2022 Exhibit Rates

  • Standard Exhibit (10′ x 10′): $990
  • Standard Exhibit with Premium Placement: $1,225
  • Double Exhibit (10′ x 20′): $1,400
  • Double Exhibit with Premium Placement: $1,505
  • Island Exhibit (20′ x 20′): $1,950
  • For larger exhibits, email for pricing: events@ibmadison.com

Inquire about early bird rates!
Email events@ibmadison.com for discounted pricing through Aug. 31, 2021!

Exhibit Package

Exhibit package includes:

  • Two tickets to the keynote breakfast presentation
  • 20 tickets to the expo floor to for team members and clients
  • Small company biography listing in the event program
  • Logo inclusion on the online exhibitor list with a link to your company‚Äôs website
  • Discounted advertising rates in the event program
  • Exhibitor lounge with coffee and water provided throughout the day

Common Exhibitor Questions

Set Up

Tuesday, May 17: 2:30 to 5:30 p.m.

Wednesday, May 18: 8 to 10 a.m.

For exhibitors who will be attending the keynote presentation, exhibit booths must be set up before 9:15 a.m.

Vehicles

If you are bringing in a vehicle, please plan to arrive at 2 p.m. on May 17.

Register Today

This is Dane County’s premier business-to-business expo with over 1,200 attendees and more than 100 exhibitors. Don’t miss your opportunity to be part of Madison’s biggest business-to-business event of the year!

Looking to Attend? Register Here.