About the Expo

On May 18, 2022, In Business magazine will host the 10th annual In Business Expo & Conference at the Alliant Energy Center in Madison, Wis. This is Dane County’s premier business-to-business expo with over 1,200 attendees and more than 100 exhibitors.

Register to Attend

What does the day look like?

  • A morning networking reception to kick off the day
  • A keynote presentation featuring a former Harley-Davidson executive
  • A chance to connect with more than 1,200 professionals, 50 percent holding management-level titles or higher
  • Information-packed seminars to help your business grow
  • And more!
See the Agenda

50%

of attendees are management-level or higher

100+

business-to-business exhibitors

1,200+

professionals attending

What Do You Get Out of It?

Actionable Education

Information-packed seminars to inspire business ideas and streamline processes.

Networking Opportunities

Over 1,200 opportunities to connect with area professionals.

Business Growth

Exhibitors from leading companies across industries to help your business succeed.


Common Questions

When is the 2022 In Business Expo & Conference?

Wednesday, May 18, 2022

Where is the In Business Expo & Conference?

Exhibition Hall at the Alliant Energy Center, 1919 Alliant Energy Center Way, Madison, Wis.

What is the cost to attend?

Admission to the exhibition hall is $10 per person. This includes the seminars happening on the expo floor and the morning networking reception. Tickets to the keynote presentation are $50 for a single ticket and $325 for a table of eight. Tickets to the keynote include admission to the expo floor. Parking is included with all tickets.

Register Now

This is Dane County’s premier business-to-business expo with over 1,200 attendees and more than 100 exhibitors. Don’t miss your opportunity to be part of Madison’s biggest business-to-business event of the year!