About the Expo

It’s the return of the Madison area’s biggest business-to-business experience: the In Business Expo & Conference!

On May 18, 2022, over 1,200 business professionals will convene for a daylong business event, celebrating the return of in-person networking opportunities and educational experiences as Dane County gets back to business.

The In Business Expo & Conference features a keynote presentation with marketing insights from a former Harley-Davidson Motor Co. executive, an array of B2B vendors, business seminars with actionable tips, and hundreds of opportunities to meet face to face with area business professionals and community leaders.

Register to Attend

What does the day look like?

  • An all-day expo with business exhibitors from around the Greater Madison region and the state
  • A morning networking reception to kick off the day
  • A keynote presentation featuring a former Harley-Davidson executive
  • A chance to network with more than 1,200 professionals, 50 percent holding management-level titles or higher
  • Information-packed seminars to help your business
  • And more!
See the Agenda


of attendees are management-level or higher


business-to-business exhibitors


professionals attending

Common Questions

When is the 2022 In Business Expo & Conference?

Wednesday, May 18, 2022

Where is the In Business Expo & Conference?

Exhibition Hall at the Alliant Energy Center, 1919 Alliant Energy Center Way, Madison, Wis.

What is the cost to attend?

Admission to the exhibition hall is $10 per person. This includes the seminars happening on the expo floor and the morning networking reception. Tickets to the keynote presentation are $50 for a single ticket and $325 for a table of eight. Tickets to the keynote include admission to the expo floor. Parking is included with all tickets.

Register Today

This is Dane County’s premier business-to-business expo with over 1,200 attendees and more than 100 exhibitors. Don’t miss your opportunity to be part of Madison’s biggest business-to-business event of the year!

Looking to attend? register here.