About the Expo

The in Business Expo & Conference is the Madison area’s premier business-to-business experience!

On May 15, 2024, Madison-area professionals will convene for a daylong business event focused on connecting businesspeople to information and resources crucial for business growth.

The In Business Expo & Conference features a keynote presentation with marketing insights from a national brand, a lively exhibit floor with exhibitors from multiple industries, business seminars with actionable tips, and hundreds of opportunities to meet face to face with area business professionals and community leaders.

Register to Attend

What does the day look like?

  • An all-day expo with business exhibitors from around the Greater Madison region and the state
  • A morning networking reception to kick off the day
  • A keynote presentation in the morning
  • Hundreds of opportunities to connect with Madison-area professionals (50% holding management-level titles or higher)
  • Information-packed seminars to help your business
  • And more!
See the Agenda


of attendees are management-level or higher


of attendees hold senior VP-level titles or higher


professionals typically attend

Common Questions

When is the 2024 In Business Expo & Conference?

Wednesday, May 15, 2024

Where is the In Business Expo & Conference?

Exhibition Hall at the Alliant Energy Center, 1919 Alliant Energy Center Way, Madison, Wis.

What is the cost to attend?

Admission to the exhibition hall is $10 per person. This includes the seminars happening on the expo floor and the morning networking reception. Tickets to the keynote presentation are $45 for a single ticket and $300 for a table of eight. Tickets to the keynote include admission to the expo floor. Parking is included with all tickets.

Register Today

This is Dane County’s premier business-to-business expo. Don’t miss your opportunity to be part of Madison’s biggest business-to-business event of the year!

Looking to attend? register here.