About the Expo

It’s the return of the Madison area’s biggest business-to-business experience: the In Business Expo & Conference!

On May 18, 2022, over 1,200 business professionals will convene for a daylong business event, celebrating the return of in-person networking opportunities and educational experiences as Dane County gets back to business.

The In Business Expo & Conference features a keynote presentation with marketing insights from a former Harley-Davidson Motor Co. executive, an array of B2B vendors, business seminars with actionable tips, a thought-provoking DEI strategy session, and hundreds of opportunities to meet face to face with area business professionals and community leaders.

Register to Attend

What does the day look like?

  • An all-day expo with business exhibitors from around the Greater Madison region and the state
  • A morning networking reception to kick off the day
  • A keynote presentation featuring a former Harley-Davidson executive
  • A chance to network with more than 1,200 professionals, 50 percent holding management-level titles or higher
  • Information-packed seminars to help your business
  • And more!
See the Agenda


of attendees are management-level or higher


business-to-business exhibitors


professionals attending

Common Questions

When is the 2022 In Business Expo & Conference?

Wednesday, May 18, 2022

Where is the In Business Expo & Conference?

Exhibition Hall at the Alliant Energy Center, 1919 Alliant Energy Center Way, Madison, Wis.

What is the cost to attend?

Admission to the exhibition hall is $10 per person. This includes the seminars happening on the expo floor and the morning networking reception. Tickets to the keynote presentation are $50 for a single ticket and $325 for a table of eight. Tickets to the keynote include admission to the expo floor. Parking is included with all tickets.

Register Today

This is Dane County’s premier business-to-business expo with over 1,200 attendees and more than 100 exhibitors. Don’t miss your opportunity to be part of Madison’s biggest business-to-business event of the year!

Looking to attend? register here.