About the Expo
It’s the return of the Madison area’s biggest business-to-business experience: the In Business Expo & Conference!
On May 18, 2022, over 1,200 business professionals will convene for a daylong business event, celebrating the return of in-person networking opportunities and educational experiences as Dane County gets back to business.
The In Business Expo & Conference features a keynote presentation with marketing insights from a former Harley-Davidson Motor Co. executive, an array of B2B vendors, business seminars with actionable tips, a thought-provoking DEI strategy session, and hundreds of opportunities to meet face to face with area business professionals and community leaders.

What does the day look like?
- An all-day expo with business exhibitors from around the Greater Madison region and the state
- A morning networking reception to kick off the day
- A keynote presentation featuring a former Harley-Davidson executive
- A chance to network with more than 1,200 professionals, 50 percent holding management-level titles or higher
- Information-packed seminars to help your business
- And more!

50%
of attendees are management-level or higher
100+
business-to-business exhibitors
1,200+
professionals attending
Common Questions
When is the 2022 In Business Expo & Conference?
Wednesday, May 18, 2022
Where is the In Business Expo & Conference?
Exhibition Hall at the Alliant Energy Center, 1919 Alliant Energy Center Way, Madison, Wis.
What is the cost to attend?
Admission to the exhibition hall is $10 per person. This includes the seminars happening on the expo floor and the morning networking reception. Tickets to the keynote presentation are $50 for a single ticket and $325 for a table of eight. Tickets to the keynote include admission to the expo floor. Parking is included with all tickets.
Register Today
This is Dane County’s premier business-to-business expo with over 1,200 attendees and more than 100 exhibitors. Don’t miss your opportunity to be part of Madison’s biggest business-to-business event of the year!