OCT. 24, 2018

Exhibition Hall at the
Alliant Energy Center

Business Seminar Schedule

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Presented By

Presented by In Business

During your visit to the exhibit floor, be sure to visit the expo’s seminar stage. It will be buzzing with excitement throughout the day with a packed itinerary of business seminars and demonstrations to help your company grow. Seminars are free to attend! Register today!

Speaker Schedule:

10:15 - 10:45 a.m.
Cyber Security: It’s not a matter of if your business will be a victim of a cyber attack, but when
Presented by: Derek Laczniak, director of cyber practice, M3 Insurance
Cyber threats are constantly evolving. No business is immune, and complacency is dangerous. Being alert, vigilant, and proactive is the best defense. Derek Laczniak, Director of Cyber Practice at M3 Insurance, discusses the tools every business should have in place to minimize both pre- and post-breach risks. He will present practical ideas and recommendations for preventing attacks and minimizing disruption to a business if one occurs.

You will learn:

  • Ways your business or organization can take steps to become safer – training employees to better understand security protocol.
  • What to do after a cyber attack occurs – how to respond, clean it up, and minimize damage.
  • Tips for creating a multi-layered security plan for your organization.


11 - 11:30 a.m.
Digital Brand Cohesion

Presented by: Nick Squires, co-founder, i5 Digital Fitness

Content Content creates cohesion, it underlines a message and reinforces an identity. It is the ongoing narrative that drives customer advocacy and is ultimately worth more in the digital landscape than ever before.

You will learn:

  • Branding Demands Commitment
  • Cohesive content strategy across both online and offline landscapes.
  • Brand exposure “beyond shop walls.”



11:45 a.m. - 12:15 p.m.
Benefits: A Powerful Recruiting Tool
Presented by: Mary Jo Spiekerman, SPHR, SHRM-SCP, vice president of Human Resources, Hausmann-Johnson

Attracting an applicant pool with the right talent in today’s post-recessionary economy is an increasing challenge for employers. Insurance and non-insurance benefit offerings are something employers need to be considering. How do you determine what complement of benefits align your recruiting goals? And, how do you evaluate the success?

You will learn:

  • Recruiting challenges in our post recessionary economy and insurance/non-insurance benefit offerings employers can consider.
  • How to evaluate which benefits align with your recruiting goals.
  • How to market your benefits to prospective employees and evaluate your success.



12:30 - 1 p.m.
Help! I’m Addicted to Technology!
A real conversation about our dependence on tech and what to do about it.

Presented by: Patrick Riley, president, New Horizons of Wisconsin

Technology is a wonderful thing that improves our lives in countless ways. However, there is also a downside that we are just now starting to truly understand. Many of us are now addicted to technology, especially when it comes to our mobile phones. So, what can we do about it? In this seminar, we will explore this phenomenon with a dose of fun and real steps you can take to change your life and break your technology dependence. We’ll put you back in charge of your technology, instead of letting your technology be in charge of you!

You will learn:

  • The science behind our love affair with our iPhones and what it means for you.
  • How technology affects our children in the short and long term. (Hint: It’s not very good.)
  • Specific action items you can implement immediately to help regain control of your schedule, your career, and your sanity!



1:15 - 1:45 p.m.
Managing Your IT So You Can Grow Your Business
Presented by: Patrick Layton, vice president, Managed IT Services, Impact Networking

Chances are your organization is currently bogged down by an IT break, fix, repair loop. A typical, reactionary approach to IT results in organizations having no awareness of external threats until those threats infiltrate their network and cause issues. A proactive approach to IT can put an end to these issues before they adversely affect your business operations. An externally managed IT program can take the headache out of what is often the most intricate and important aspect of your organization – your IT infrastructure.

You will learn:

  • How cloud solutions can integrate into businesses of any size.
  • The benefits of a proactive, fully-managed IT solution.
  • How your organization can instantly and seamlessly resume business operations in the event of a disaster.  



2 - 2:30 p.m.
Making Your Technology Team More Strategic
Presented by: Daniel Petersen, COO, Applied Tech

Many organizations are busy with simply keeping their technology lights on that there is no time to think about long term strategic projects. The lack of strategic projects (or picking the wrong ones) can increase your daily operational technology tasks. It is a vicious cycle that leaves you further behind your competition. What can you do differently so that your technology team becomes a strategic asset and not a cost center?

You will learn:

  • A sample technology roadmap that can be used.
  • How partnerships can allow your team to focus on business issues.
  • The power of application integration.