October 18, 2017

Exhibition Hall at the
Alliant Energy Center

InBusiness Expo and Conference: The business-to-business event that will become the largest the Madison area has ever experienced.

Sponsored By

Presented By

Presented by In Business

Frequently Asked Questions

When is the 2017 In Business Expo & Conference?

Wednesday, Oct. 18, 2017. The Exhibition Hall is open from 10:00 a.m. to 4:30 p.m. Before the expo begins, there will be a keynote breakfast event from 8:30 to 10:00 a.m. A networking reception will end the day from 4:30 to 6:00 p.m.

When is Exhibitor set up?

  • Tuesday, Oct. 17: 2:30 to 5:30 p.m.
  • Wednesday, Oct. 18: 8:00 to 9:30 a.m.


For exhibitors who will be attending the keynote presentation, exhibit booths must be set up before 8:15 a.m.

If you are bringing in a vehicle, please plan to arrive at 2:00 p.m. on Oct. 17.

Where is the In Business Expo & Conference?

Exhibition Hall at the Alliant Energy Center, 1919 Alliant Energy Center Way, Madison, Wis.

Get Directions

What is the Cost?

Admission to the exhibition hall, the events happening on the expo floor, and the networking reception are free with pre-registration. There is a ticket cost for the keynote breakfast presentation. Please click here for pricing.


Parking in the Alliant Energy Center parking lot is free the day of the event.

What is the dress code?

Business dress and business casual attire is recommended.

Is the location wheel chair accessible?


For additional questions, please contact us.