OCT. 24, 2018

Exhibition Hall at the
Alliant Energy Center

Register to Exhibit

Sponsored By

Presented By

Presented by In Business

Why Exhibit?

Showcase your business and your products/services with an exhibit booth at the event. A booth at the In Business Expo & Conference will not only provide your company the opportunity to get in front of top-level executives from around the south-central Wisconsin region, but stretches your investment dollars throughout the year with pre- and post-event exposure on the expo website and through the printed event program. With an exhibit booth at the In Business Expo & Conference, your company can also:

  • Connect with new customers or re-connect with current clients
  • Announce new products or services
  • Generate brand awareness
  • Reach a captive audience with face-to-face interactions
  • Differentiate your company from your competition
  • Build your book of business and increase your bottom line

Reserve Your Booth Today

Registration Form

What makes the In Business Expo & Conference unique?

Our Audience

Quite simply, In Business has the audience that you want to get in front of. With a print readership of over 60,000 top-level business professionals each month and thousands more reading online at IBMadison.com, In Business will get your business in front of this desired B2B audience by attracting these professionals to our event. Here are a few additional readership demographics of the In Business reader:

  • 87% of readers have top-level management or executive positions
  • 60% work for small companies with 50 or few employees
  • 88% are college graduates
  • Average household income = $195,000
  • Average Value of Primary Residence = $400,000


An extensive marketing plan throughout the year will lead up to the event date, including:

  • Print ads winthin In Business magazine
  • A 24-page glossy event program that will be mailed with our Oct. 2017 issue of In Business magazine and handed out to attendees the day of the event
  • Ads within IB's bi-weekly e-zine
  • Run-of-site ads on IBMadison.com throughout the year
  • Radio advertising
  • Emails to area professionals
  • Social Media

More than just an expo

By expanding the event beyond the expo to include a keynote breakfast presentation, learning opportunities, and a popular networking reception, there is sure to be something that will appeal to each business professional.

2018 Exhibit Rates

  • Standard Exhibit (10' x 10'): $990
  • Standard Exhibit with Premium Placement: $1,200
  • Double Exhibit (10' x 20'): $1,375
  • Double Exhibit with Premium Placement: $1,475
  • Island Exhibit (20' x 20'): $1,915
  • For larger exhibits, call for pricing: 608-204-9655 x35

Exhibit Package

Exhibit package includes:

  • 1 ticket to the keynote breakfast presentation
  • 1 ticket to the lunch panel discussion
  • Small company biography listing in the event program
  • Logo inclusion on the online exhibitor list with a link to your company’s website
  • Discounted advertising rates in the event program
  • Exhibitor lounge with coffee and water provided throughout the day

Program Advertising

Enhance your exhibit investment with a quarter-page ad in the event program for just $500 (will be mailed with the Oct. issue of In Business magazine). Advertising and special rates are only available to exhibiting companies.


Registration Form